Marketing Mix adalah suatu strategi marketing yang menekankan bagaimana cara menjual produk seefektif mungkin. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results. If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. Conducting any marketing without being clear on your 5 W’s is essentially negligence – it’s a blatant misuse of your company’s time and money.
From a product’s placing on the map, a firm would tailor its marketing communications to suit meld with the product’s perception among consumers. You’ll learn about the theories modern marketing is built on and have opportunities to hone your practical skills. Digital marketing has become the core and important part of marketing strategy.
The Internet has become an integral component of the customer relationship management strategy for business marketers. Apply your knowledge of Marketing Strategy and Consumer Marketing to a number of real-life business cases presented to you by professionals. It is the most important part of content marketing strategy that helps to connect with your potential clients. A Minor in Marketing (12 credits) is available only to JMSB undergraduate students.
You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. Optimizing visibility in search engine results is an essential part of Digital Marketing. Thus, when top management are devising the firm’s strategic direction/mission, the intended marketing activities are incorporated into this plan. On , training that will transform your marketing efforts today, is just a click away.
The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. Discuss literature about brand strategy and management, brand-related consumer behaviour and focus on topics such as internal branding and brand positioning, equity, extension, communication and communities.