Addressing the issue above would be an abstract matter to those who might have not come to any school of studies in strategic management or crafting and executing strategy. Working on a commercially distributed brand, and therefore within business constraints, you will attend a company briefing from which they will plan and conduct research, develop and deliver relevant insight, and create an actionable marketing strategy to achieve the objectives established.
This flexibility is greatly appreciated by students as it provides additional time to compare the core areas, before deciding on whether to carry on down the general management route, or focusing a little more on an area that has piqued their interest.
Subject to the policy of the programme, it may be possible for students to join undergraduate degree programmes at the beginning of the second year of a three or four year degree programme or, sometimes, the beginning of the third year of a four year programme.
This module aims to develop the financial understanding and knowledge of students within business organisations so as to enable them to make effective decisions and to assess the cost, economic and financial implications and outcomes of these decisions.
This module aims to present a broad and integrated view of strategic management in organisations; to outline and offer a range of critical perspectives on key concepts of strategy; to introduce generic strategies at the corporate, business and functional levels; to provide a range of analytical models and concepts that can be applied in assessing the strategic capability of an organisation and the environment in which it operates.