There are numbers of reasons to be honest, but usually the major cause is direction. In the free software and open source business model, trade secrets, copyright and patents can no longer be used as effective locking mechanisms to provide sustainable advantages to a particular business and therefore a secret business plan is less relevant in those models.
An operations plan must be highly detailed because it is utilised to manage the daily operations of the business, but the aim of the business plan is to provide an overview of your business mission, without being confusing or overly complex,” he says.
It contains important information including its registered name, address of any physical locations, names of key people in the business, history of the company, nature of the business and more details about products or services that it offers or will offer.
A marketing plan then covers what is generally called the 4 Ps of Marketing: Product (description of the products or services offered), Promotion (the promotional tactics to be used), Pricing (the pricing strategy for the business), and Place (the location for a retail facility or other means of distribution for the product or service).
Not everyone’s business is uniform in type, size, and or market so there will be a huge difference between the business plan of one company to that of another – such as the difference between a small mom and pop store to a large business with dozens of employees.