British Petroleum has been in the news for many months now and generally it has not been good for them. Since I was intentionally mislead, I can no longer refer this individual or his organization and when asked will honestly share my perception that this is not a reputable firm no matter what some nationally known business guru said. Ethics may require not a total ban on marketing to them but special care in how they are marketed to (Brenkert 2008).
It is the responsibility of the person at the top to make it known by example and character that nothing less will be tolerated. The emergence of large corporations with limited relationships and sensitivity to the communities in which they operate accelerated the development of formal ethics regimes. Business ethics is primarily a negotiation with partners; ethics recordkeeping; use ethical methods of competition. Ethics is the activity of examining the significance a society or of an individual.
However, returning to Maslow’s hierarchy of needs, our social connections to others may be perceived as a third-level need of our own. At the very institutions that were charged with the responsibility of impressing upon their students the need to be honest and ethical and not to cheat, their students were cheating. However, in business, there are often conflicts between ethical behavior and business success.
That is not to say that there is no point in analyzing pas actions: while the past cannot be changed, the lessons taken from it provide guidance for future decisions, which is the value of ethics. A mere modicum of self-reflection aided by a degree of social pressure can suffice to eventually bring even the most callous to effect a corrective behavioral change.
Practices and social responsibility programs are more accessible and more interesting for small business enterprises. In the consideration of business relationships , it seems to me that I left several loose threads in regards to isolated transactions. Another important approach to the study of business ethics comes from Kantian moral theory (D.G. Arnold & Bowie 2003; Bowie 1999).