Macquarie University (3)

Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company. A comprehensive plan to target resources where they will deliver the best return on investment The infrastructure to support each stage of the marketing process has to be in place and entire organization must be geared up to handle the inquiries appropriately.

Next to all essential courses (B2B, B2C, Marketing, Strategy) innovative topics are covered as well (e.g. GeoMarketing). Hal yang sering menyulitkan para marketer menyusun marketing plan adalah kurangnya informasi misalnya perilaku pelanggan, siapa pelanggannya. The product’s sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. C. Strategi atau langkah-langkah yang harus dilakukan oleh seorang Marketing Manager untuk perkembangan perusahaan.marketing

In your third year, you will be able to develop a deeper understanding of key areas such as branding and marketing in a global context, where you tailor the delivery of your message to local conditions. All it takes is a little theory practiced and applied, and soon you will find that marketing comes naturally. Actions online can be tracked, and so can the effect of your digital marketing efforts.

The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. Display advertising is a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities, and enhanced targeting.marketingmarketing

You’ll evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements.