An enterprise Business Intelligence solution must satisfy the reporting and analysis needs of everyone in the organization, from front line workers to executives to analysts. There’s a lot of hype around business intelligence, and many companies may make the mistake of investing a lot of money into the technology just because they think they need to. Instead, the organization must first be clear on what it wants to accomplish and identify a specific business need business intelligence can help solve.
Ever changing marketing trends and targeting customers through their behavior and traffic patterns is the driving force for integrating business intelligence tools that provide greater insights than the way we previously used manual marketing forecasts.
To find out more about BI, read our white paper Worst Practices in Business Intelligence: Why BI Applications Succeed Where BI Tools Fail” In it you’ll see the most common mistakes made in BI deployments and how to avoid them so your BI applications will be as successful and effective as possible.
A really good BI consultant will know how to apply their skill set to your requirements and will also bring a wealth of knowledge from other business sectors that can be translated and applied to your company, things that a sector expert is usually too blinkered to consider.
The potential benefits of business intelligence tools include accelerating and improving decision-making, optimizing internal business processes, increasing operational efficiency, driving new revenues and gaining competitive advantage over business rivals.