Business Development Managers are responsible for developing the business side of a company, identify arising business opportunities and build long term relationships with prospects in order to increase the company revenue and maximize profits. From the birth of ideas to early startups, to small and medium enterprises (SMEs) who seek second stage growth, and all they way to strategy implementation for corporate giants, many institutions exist to support firms in their business development efforts.
They come in the form of governmental institutions providing funding and support to entrepreneurs, and private institutions in the form of business angels and venture capitalists, business incubators and seed accelerators, second stage business accelerators, boutique consultancy firms, and large management consulting houses.
A business development director also leads sales and client-relationship management, tracks new markets and emerging trends, recommends new products and services, proposes and develops new strategic partnerships, writes proposals and plans, and guides long-term objectives to meet business needs and requirements.
Blogging: hiring bloggers to write articles and reviews about your products, services or solutions is one way to increase your brand presence and awareness over the web, blogs are a good way to generate content and channel traffic to your website, these articles can be shared with other business and news websites which will increase your reach further and allow word of mouth to spread among readers and their network.
Business developers help the company to become as successful as it can be, they rely on knowledge, theory and hands on experience to help businesses to grow, they evaluate the current performance of the business and find ways to help the business reach its full potential.